Category Archives: Equipment

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Professional Fitness Product Shoot!

A behind the scene’s look at the Orcatek Productions video and photo shoot for 3G Cardio Fitness equipment. The image of your business and products is so important and can determine the level of success a business may have. It is so important to trust a professional with shooting all of your photo and video needs. Orcatek has years of experience and expertise in shooting business products and you will always be a step ahead of the competition!

 


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Snowmobile Photo Shoot!

A behind the scenes look at Orcatek snowmobile photo shoot for Wesll. Wesll.com

2014-11-17SM

Orcatek-Wessll.com


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Fitness Video Shoot

This week Orcatek Productions shot videos and stills for 3G Cardio Fitness equipment.

3GCardioShoot

 

 


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How to succeed as a photographer – Part IV

This is the final part of my series on how to be a success as a photographer.  In past blog articles I wrote about working with your clients, providing them with what they want and equipment choices.  This week I am going to write about some more tools and training.  I am going to assume you are working with a digital camera like me. 

The worst thing any photographer can ever say is “No problem, I will fix it in Photoshop.”  I can only wish every time a photographer says this they get a shocked by their camera – ZAP!  Yes Photoshop is a great tool for photographers, but it should be used to enhance a good photograph.  Removal of stray hairs or getting rid of blemishes are good uses for it.   You need to get the shot right in the camera first or it’s like putting pants on a pig, its still a pig.

You may have noticed I said Photoshop.  There are several other good programs available that you can also use such as Gimp or Paintshop.  The challenge with these programs is when the time comes to share your work or even get training your options will be limited.    In the end you will need a good program to retouch your images.  Or you can hire a service to do this for you.  This can be a good choice as you spend your time taking photos and not sitting in front of the computer.

The next question I get is, “What plug-ins should i buy?”  Plug-ins are those add-ons to Photoshop that automate and add features.  None are actually needed to do standard retouching.  You can achieve what you need to do without them.  Some are nice to have as you have revenues, as they can save time.  If you must spend some money, I suggest looking at a sharpening tool and a skin softener.  Learn to use them with a lite touch.   You will hear the term selective / masking in Photoshop.   You can download trials from almost every major vendor.  It is a matter of tasted as to which works best for you. 

Learn to create or find some actions to do your work.  Actions are an automated series of steps in Photoshop that are processed very quickly.  I have about four actions that I use daily which I have created.  These are about fifteen to twenty steps long.  What would take me over ten minutes to do manually, the action will do in about a minute.  For example, I use an action to take a two page album spread and cut it into two images, adjusting the image for the gutter (area where pages come together in the center of the book) so the spread looks good when the book is opened. 

If you can’t write your own actions, look on-line for them using one of your favorite search engines.  One good action site is atncentral.com – Lots of free actions.  Even if you don’t use them, you can see how they were constructed and learn some things about Photoshop can be used.  Assign the ones you like use to function keys to save time when you want to run them.  You can even use these in batch processes to do a hundred images at once – great for weddings. 

Get some training on using Photoshop.  Attend classes, get a book, read magazine articles,  or even on-line.  Lots of good free Photoshop videos are available on YouTube.  Photoshop is very powerful and some basic training will go a long way towards learning how to use it. 

The one tool you should get is a graphic tablet, such as those made by Wacom.  They make a small tablet that does everything a photographer needs – the Bamboo is about $80.  It will save you huge amounts of time and improve accuracy once get used to using it.  Later you may wish to upgrade to a larger one, but I have both and have found the small one is just as good or possibly better for my photo retouching work. 

The other big time saver I cannot stress enough is learning the keyboard shortcuts in Photoshop.  This will save you so much time you can’t imagine.  It doesn’t take long to learn either.  Here’s how you can learn them quickly.  Each time you need to click on a tool or menu item, look at the short cut and then use it instead of clicking.   The items which you use a lot you will learn in a very short period of time. 

Once again I’ve gotten long a bit winded in this blog article.  Feel free to drop me a line with any questions you might have.  For those who are in the Phoenix area I do teach retouching with Photoshop. 

 Orcatek Photography, Phoenix – Arizona

 Photography Studio Rental in Phoenix


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How to succeed as a photographer – Part III

This is part three on succeeding as a professional photographer.  The question that I am always getting asked is what equipment and tools should I buy.   “Canon, Nikon or Sony is coming out with a new whiz-bang gizmo, should I buy it?”  In short, probably not.  I am not going to recommend brands,  because as long as you stick to the major manufacturers it doesn’t make a whole lot of difference in the long run.

First lets look at cameras.  The body you choose depends a lot  on what you will actually be shooting.  If you are shooting action sports a camera with decent frame rate should be considered.  Also read up on focus speed and focus tracking.   Portraits are your primary business, then low light might be important, so look at noise levels for these images.  In the end a lot of photographers choose a camera which does well in both areas, but isn’t the best at any.  Another option is two cameras, one suited for each style.

Eventually you are going to need to have two cameras.  As a professional you need to have a back-up available for emergency.  In the beginning it may make sense to  rent your back-up camera until revenues justify owning a second.  Also remember your back-up does not need to be the same model as your primary.   A lower end camera can work fine.  Typically I rotate cameras from primary to back-up to sold.  Last year’s model is often a great way to save.

Which brand of camera should you be using?  If you know other photographers, using the same brand may be beneficial.  You may have the ability to borrow a lens for flash in an emergency if you use the same gear.  Also you will have someone to ask questions. 

Lenses are another area of debate among photographers.  A prime vs. a zoom is the one of the biggest questions.   Primes will almost always give better results than zooms.  But in the real world, it can be very difficult to tell the difference in a final print if you have good zooms.  The most important thing is to buy good lenses.  You will have them for a long time, whereas camera bodies in the digital world have become consumables unfortunately.  Again, rent the specialty lenses as you need them.  Owning a seldom used lens is a waste of precious money.

Lighting is the last key piece of equipment.  Reflectors and bounce cards are your friend.  Learn to use them and you will need fewer lights, saving money.  If you are shooting outside the studio you need a good on camera flash.  Lots of modifiers are available read reviews and get one you like, or make one.  The ability to use your flash off of the camera will come in handy, so consider this as a future upgrade – brackets with cords or wireless remotes for longer distances.

In studio you can do a lot with as few as two lights, especially with the use of reflectors and a few good modifiers.   Umbrellas are the lowest cost modifier, but softboxes tend to be the favorites among the pros.  Get some decent stands and some sandbags to keep the lights from falling over.  Once again look at wireless remotes, you can use cords to save some dollars, just be careful about tripping.  Some lights have them built-in.  This equipment can be rented too as needed when you are starting out. 

Renting a whole studio for your shoots is a good idea when starting.  A studio is a huge overhead with rent, utilities, alarms, insurance…   Many studios rent to other photographers, and some cities have studios that only exist for rental purposes.  Some rent equipment too making it every easier, albeit a bit more expensive.

Insurance is probably one of the most important areas that photographers will overlook.  You need to not only insure all your equipment, but also have liability insurance protection.  You may be able to add onto your home owner’s policy when you start out.   Check as if you use your equipment for business, it is often excluded or requires a special rider.

The biggest equipment area to watch is spending.  Don’t buy until you can justify with revenue.  It is so easy to want the latest and greatest.  Manufactures love to push this, but buy with caution.  If you don’t manage your money, there will be no money to manage. 

Next week I will continue this discussion and talk about computers, software and organizations.

Orcatek Photography – Phoenix

Studio Rental in Phoenix


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The Studio is now open

The Studio is officially open for business.  We built the Studio so that photographers could rent a studio with the features to create amazing work without paying for all the flashy stuff that doesn’t pay the bills.  With today’s tight economy, photographers need to watch their budgets very close.  The Studio is the answer to their needs.

We have four primary shooting areas available for rent.  Each bay was created to fit the varied needs of a photographer.  Why rent what you don’t need.  Of course if you need more we have that too.

The first bay is a large cyclorama which is 20×36.  Plenty big for photographing cars and large groups.  With two cove corners to allow the photographer to work with ease.

The second bay is a small cyclorama which is 18 feet wide.  The bay extends back 23 feet.  Perfect for fashion photography.

Bays three and four are what we call our standard bays.  They are 18 feet wide and 23 feet deep.  Bring your own backdrops or rent our seamless papers.

 The bays can be draped off for privacy as needed.

 Located on the Tempe / Scottsdale / Phoenix border, it is the perfect location.

It took a lot of time and effort to build The Studio, but it was worth it.  We have already had photographers come in from Los Angeles and they said it was just what they needed – affordable quality and functionality.  Exactly what we had in mind.

The Studio – Phoenix, Tempe, Scottsdale and the rest of Arizona


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Studio Construction Continues

Studio construction continues as we race towards a May 1 completion.  Painting is scheduled to begin Wednesday on the main studio.  The lobby is scheduled for paint today.

Construction Continues 

So many things to get done, power, internet, alarms, audio systems, new locks, moving equipment, new furniture, permits, etc.  Slowly but surely it moves on.  We have our first scheduled shoot for May 2, sure hope we are ready!

Cycwall  

BTW, if you need a great drywall guy in Phoenix, message me and I can hook you up.

 

Orcatek Photography – Phoenix


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Skylights in the Studio

The new studio is still in progress with the build out, but I couldn’t resist testing out the skylights to see if they were going to be as nice as I had hoped. They were better than I had hoped. Simply set the camera up – ISO 400, F5.6, 1/60 and shoot away.

Lots of freedom of movement around the studio area as the pool of light is very large. The skylights themselves are 4×8 and about 21 feet above the floor. If you want to have a skylight dome for your studio or any other room, they would definitely be recommended due to the amazing lighting that they can offer.

Skylight Test

This sample shot is pretty much straight out of camera. I just cropped and reduced it in Photoshop.

We are still on schedule for a May 1 opening of The Studio. Back to the work to make sure everything gets done.

Orcatek Photography – Phoenix, Arizona


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Photography on Location

Working on location with clients on location can be both fun and challenging.  The resulting images though make it work the extra work required. 

 

One of the biggest challenges faced when shooting on location is the lighting.   Frequently these locations are outdoors so you have the sun to work with.  Then comes the supplemental light needed to make the image come to life.  Sometimes its reflectors, other times it is portable strobes.  More often than not it is a combination.  I personally like to use my speedlights as they are small and run on batteries.

© Copyright Dean Farrell, Orcatek Photography

© Copyright Dean Farrell, Orcatek Photography

 

 

 

 

The Pocket Wizard company has come up with a new version of their product that really makes this work well.  Radio Poppers has also been selling a product to provide very similar features, albeit in a very different way.  The end result is wireless control of your flashes using full ETTL in environments where the built-in IR method was difficult if not impossible to use.  Both these products really add to options for location photography.

 

Another challenge on location is permission.  Phoenix requires a permit to shoot anywhere in town that is not private property.   Private property owners control their property.  The city is actually pretty easy to work with, and the permit is not expensive if you meet the requirements.   Private property owners can be hit or miss.  Some are great, others are huge corporations that you can’t even find a person to say “yes or no”.

 

Other cities are in the Phoenix area are not so clear cut.  I have contacted most of them and they say no photographer permit for small shoots that I typically do.  However I have had police and park rangers ask for my photography permits.  I always tell them the truth; I was told I don’t need them.  If they insist, I ask them where I get them.   In any case, I still have been run off a few times, and on follow-up found that no permit was required.   Better to take walk away on your own, then in handcuffs, so I prefer not to fight it too much.

 

So check the rules in your area.  Get some portable light control.  And produce some great location images.

 

Orcatek Photography – Phoenix


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Digital in the Studio

Category : Cameras , Equipment , photography

This week I had the chance to work with a wide variety of clients, with all different needs.   They all had one thing in common though; they wanted to look great and were nervous about getting their picture done.

 

The advantage of using a digital camera quickly becomes obvious.  There are several major benefits to using a digital camera.  It becomes a valuable tool in putting a client at ease.

 

First with the instant feed back you can show them instant feedback from the rear of the camera as to what the shots are looking like.  Clients what to know that they are “doing it right” when giving them direction.  By showing how good the photography looks, they can relax and make the pictures even better.

 

Second it allows for proofing during a shoot.  When shooting a head shot I will shoot in batches.   Shoot a batch review on a computer to either select a shot, or use as a point of discussion to discover what they like and tune the shoot to get the shot they desire.  Very often when the client sees the shots on the computer they find that they like a pose that they had never considered.

 

And of course digital allows for quick deletion of those really bad shots where clients blink or anything else.   This gives the client a much better set of proofs from which to select their photographs.

 

Lastly digital allows the photographer to capture more frames.  The cost per frame is much lower than film.  I find photographers in the digital age more willing to experiment, knowing that it is very cheap to do so. 

 

I know digital has made my clients happier, and it has made me more productive.   

 

Orcatek Photography – Phoenix